Developing brand guidelines is a crucial aspect of managing content for the long-term. One of the key documents to establish is a Master Language document, which encompasses all the text that will go on your website. This document can be accessed by anyone responsible for creating content, especially social media content, to ensure messaging consistency throughout your brand. Additionally, brand guidelines should include your logo(s), color palette, and fonts to maintain consistency and prevent the creation of content that is not an accurate representation of your brand. By establishing clear guidelines, you can be certain that all content is in line with your brand's messaging and style.